“Let’s Talk Money Campaign” Participates on Radio Talk Show
Phnom Penh, Cambodia, May 4, 2016—The “Let’s Talk Money Campaign” will participate in a one-hour talk show on May 5th, 2016 from 5-6PM on NRG Radio (89 FM) to discuss the Campaign. Ms. Seiha Chav, Deputy Section Chief, Offsite Supervision at the National Bank of Cambodia (NBC), will explain the importance of the Campaign and the NBC’s mission and purpose for implementing the initiative, while Mr. Uk Phaikdey representing Good Return & Cambodia Microfinance Association (CMA) will discuss financial capability in Cambodia. The show is sponsored by Smart, the official telecom partner of the campaign.
The “Let’s Talk Money Campaign” was made in partnership with the National Bank and Cambodia and Good Return Australia. The Campaign’s primary target is young people between the ages of 15-30 in urban and rural communities across Cambodia. As consumer credit and digital financial products become more accessible in Cambodia, there is increasing risk that Cambodia’s youth (who represent newer and less experienced consumers) and the very poor (who are more vulnerable to economic shocks) can be harmed through becoming over-indebted, choosing the wrong financial services and products, and falling victim to scams and predatory lending from the informal lending sector.
Launched in mid-March at the National Microfinance Summit, the campaign will run for 12 weeks. The Campaign seeks to educate and empower consumers and promote financial awareness through a series of Public Service Announcements, video clips, and informational guides disseminated through the campaign’s Facebook page and website. Consumers can get information about talking to their family about money, and how they can make wiser money decisions.
“In our daily life we spend money, we save money. So, in either spending or savings, we need to know our rights and obligations related to it. Through this campaign, the National Bank of Cambodia wants to educate and empower consumers. We also want to remind people that discussions about money are crucial, especially within the family. This show is an opportunity for us to speak in detail about the campaign and enable listeners to learn more about the initiative,” said H.E. Chea Serey, Director General, National Bank of Cambodia.
For more information about the Campaign, please visit: