A well told story has the power to make us experience all kinds of emotion – laughter, sadness, even fear, all in a matter of minutes!
Creating a consumer experience that everyone can relate to is exactly what the series of 6 Public Service Announcements (PSAs) and 13 Vox Pop (voices from the street) clips have achieved.
Each 60 second clip creatively highlights an issue, the dangers and a consumer protection educational message.
Built in high definition, these video clips are suitable for Web, TV and Radio slots, however there are many other applications, such as:
- Encourage Financial Service Provider front line staff to upload onto portable devices (such as smart phones, tablets or laptops) to show to clients who may not have wifi access
- Run on loop in-branch monitors, or over phone when customers are on hold
- Screen during pre-loan application phases to reinforce to consumers any key ‘direct training’ provided
- Make available to other service providers (such as health clinics or NGOs) who could promote viewing while people wait for appointments